Xtended Tool Demo #1: Positioning Analyzer
Strong positioning isn't about clever taglines. It's about clarity.
Most product positioning fails not because the product is bad, but because the story is fuzzy. The market category is vague. The customer is too broad. The differentiation is generic. The proof points are weak.
And the worst part? You often don't realize it until you've already launched.
That's why we built the Positioning Analyzer.
It's a structured tool that evaluates your product positioning against the methodology from April Dunford's Obviously Awesome, the definitive guide to product positioning that's helped thousands of companies find clarity.
How It Works
1. Describe your positioning
Paste in your positioning statement: the core story of what you do, who it's for, and why it matters. Include key elements like:
- Your company and what you do
- The specific problem you solve
- Who experiences this problem most acutely
- Your unique approach or solution
- The market category you compete in
- What makes you different from alternatives
- Evidence that proves your value
2. Get scored across 6 critical dimensions
The analyzer evaluates your positioning on:
- Market Category Definition - Is your category clear and specific?
- Customer Focus - Have you narrowed to a well-defined target?
- Competitive Advantage - Is your differentiation defensible and clear?
- Evidence Quality - Do you back claims with quantified proof?
- Narrative Alignment - Does your story flow logically?
- Overall Positioning Strength - How compelling is the complete picture?
3. See exactly what needs work
Each dimension gets a score, a status (Strong/Needs Work/Weak), and specific feedback on what's missing or unclear.
4. Get prioritized action items
The tool doesn't just tell you what's wrong. It tells you what to fix first for maximum impact. Concrete, actionable recommendations ranked by priority.
Why This Matters
Every day you operate with unclear positioning is a day of:
- Confused prospects who don't understand your value
- Sales conversations that take too long to close
- Marketing messages that don't resonate
- Product roadmaps pulled in too many directions
Great positioning creates alignment. It makes everything else easier: your marketing, your sales, your product decisions, even your hiring.
Built on Proven Methodology
This isn't arbitrary scoring. The Positioning Analyzer is based on April Dunford's battle-tested framework that's been validated across thousands of B2B companies.
It looks for the elements that consistently separate strong positioning from weak positioning:
- Specific, addressable market categories
- Narrow, well-defined customer segments
- Defensible competitive advantages tied to capabilities
- Quantified evidence over generic claims
- Logical narrative flow that makes the value obvious
Get Early Access
The Positioning Analyzer launches soon for early access users.
Sign up to try the Positioning Analyzer. Test your positioning, get actionable feedback, and sharpen your story before your next launch.
This is just the first of many tools we're building on Xtended.ai's structured knowledge platform. If you're working on positioning, PRDs, research, or other knowledge-heavy workflows, we're building for you.
Xtended Tool Demos
This is part of an ongoing series showcasing tools built on Xtended.ai's structured knowledge platform.